Search engine optimisation (SEO) in 2021

Page experience with Core Web Vitals

Google announced the Page Experience Algorithm update, which will take effect in May 2021. With this update, sites ought to have outstanding user experience and high speed to have a high ranking.

Over the years, a site’s speed has been an important factor for ranking, but it has become more important. To keep up with the competition, you need to speed up your site. If your competition increases their website’s speed and you do not, it means your website has become slow even when site speed is the same.

It may take you a lot of time to increase your speed and shorten the loading time, but it keeps you ahead of your competition, which every site owner wants. With Google’s Core Web Vitals, which are metrics to check a website’s performance, you can understand areas your site needs improvement.

Enhance your user experience

User experience focuses on how easy it is for your users to get what they need from your site. Your images and branding matters and they all contribute to making your customers or target audience happy to keep them coming back to the site.

Optimise your site structure

Most people started their website in haste but have improved over time. Optimising your site structure not only helps your visitors find what they need quickly, but it also makes search engines to rank you high.

Re-asses your site, ensure you have everything in the right place, delete irrelevant or outdated things. Check to see if some things need improvement or rearrangement. Ensure that redirects are not reducing your flow of traffic and your internal linking is up-to-date.

Use schema.org to structure data

Schema.org helps search engines to understand your suite quickly. It structures the date on your page, provides context to the data, makes the data eligible, and makes the site easy to understand.

Keep search intent in mind

Search intent is the reason behind any search. Your user search intent may be to get information or to buy a product, or something different. Search engines are continuously trying to understand users’ search intent as this helps them provide the right result.
Ensure you have an effective keyword strategy which suits the specific intent of your target audience.

Perform new keyword research

With the different changes, 2020 brought, it is important to perform new keyword researches. Not only have the user’s intent changed, but your business or company may have changed. This creates the need to update your keywords.

To get suitable keywords, you may need to check the changes in your company, changes in audience, change in search intent, and language.

Re-assess the quality of important pages and their content

You may have put up a lot of content which is a good thing, but you have to assess them to ensure they still meet their purpose constantly. You may have to delete some, combine a few weak articles, shorten or add more content to some. In some cases, re-assessing your existing content may be better than writing new ones.

Develop your writing skills

Your content needs to be trustworthy, original, easy-to-understand, and well-written. Search engines are looking out for quality contents, and your content has to be well-written to have a good quality, so ensure you have grammatically sound and actual content. This makes more people assess your content and helps it rank better.

Note that external optimisation is important as you may need to optimise other platforms for your ranking to improve on search engines like Google. SEO now goes beyond what happens on your website or social media. Try to optimise your website, social media platforms, and apps.

In summary, your site has to be better than what it was in 2020. The site should have quality content, no technical errors, and keep your target audience happy. Different trends may affect SEO, but organic traffic is important. Ensure you continue to upgrade your site to suit your target audience.

Google aims to help people solve their problems, and for you to rank better, you need to optimise your site to ensure people get the solution they need.