What is a lead magnet web page?
What is a lead magnet web page?
A lead magnet, also known as a bribe-to-subscribe, is any free but valuable information you give your target audience to get their contact details. This allows you to follow-up, which helps convert them to clients. Lead magnets are usually on landing pages designed to provide your audience with enticing information to encourage them to access your services or buy your products.
Generally, generating leads is not an easy task. With more people muting ads and using different ad blocks, it can be difficult to get engagements for your business. This means that offering something valuable in exchange for your potential customers’ engagement has become far more important.
This valuable information ranges from eBooks to free trials and services. With a lead magnet, you can access your target audience without sending them annoying messages. The lead magnet serves as compensation for their engagement.
You can promote your lead magnets as ads, on your website, usually in a section of your blog post or on different social media platforms.
What is bribe to subscribe?
Benefits of lead magnets
Lead magnets have several benefits for your website and business. These benefits include the following:
Why to create a webpage that’s a lead magnet
1. Build your email list
Best way to upgrade your email lists
One benefit of lead magnets is they help to build your email mailing list. An email list will help you turn your potential customers into paying ones. When a potential customer subscribes to your emails from a lead magnet, you can send them strategic emails to gain and build their trust.
Most people who subscribe to your email list through a lead magnet are interested in what you have to offer because they have already seen your service on the lead magnet.
Share valuable information with your audience
2. Establish yourself as an expert
Lead magnets usually have valuable information, and this shows your audience that you are knowledgeable in your field, making them see you as an expert for examplet SEO Expert. Going the extra mile to share something different but important on your lead magnet will also establish you as a trusted source and authority to your potential customers.
Important features of lead magnets
Features of lead magnets for a webpage
A good lead magnet should have the capacity to generate several leads within a short time. The lead magnet should identify your customer’s problem and offer an immediate solution, making it irresistible to the target audience and compelling them to provide the information you need to reach out to them in the future.
- Generate quality leads
With a lead magnet that addresses a particular issue for an audience, you attract different customers who genuinely want to know more about what you offer.
- Provide value
Giving your potential customers something valuable shows that you are not only interested in getting their money, but you want to solve problems for them.
Your lead magnet should have easy-to-share links to your website, blog post, or video to easily give the target audience more detail about your product or service.
There are several types of lead magnets, find out what they are
Common types of lead magnets
Your lead magnet can offer bargains, information, or entertainment, and you can always have a custom-made lead magnet, including what your business aims to provide. The following are examples of lead magnets.
1. Bait content
Bait content is information that provides immediate value to your audience – for example, infographics, text content, such as case studies and how-to guides, and video content.
The first step in creating bait content is providing content that solves your target audience’s problems. Your target audience will have to click a button and provide their details to receive an email containing the content they need. The lead magnet can appear as a pop-up or integrated into your page.
Widgets are tools built into a landing page or website. The widget provides your potential customers with an experience unique to your brand, offering them customised service. You can get their phone number, email, and other relevant contact details.
Different free widget services are available, which allow you to place a custom widget on your website to get quality leads. You can have widgets with CTAs and your business name.
Call back widgets are also available for websites, these allow your customers to click a button to contact you immediately or request a response. Call back widgets are perfect for direct communication with your potential customers.
Using game principles is an effective way to attract leads and collect important information from your potential clients. You can create interactive quizzes that encourage users to input their email address or other information.
The information you gain can serve different purposes. For example, you can take the information obtained during the test to create a welcome email.
Lead magnet with a quiz can work when you tease your target audience with a short and simple quiz then send the answers via their email address.
You can include a survey for your market research as a lead magnet with a CTA. With a survey, you can your target audience’s opinions on a topic and collect the necessary data about things they find important and interesting.
5. Online demos
A demo is often necessary, especially if your product is complicated because most people skip reading manuals for products. You may decide to create question and answer sessions to engage your customers and connect them with your customer care. The lead magnet can have a section that allows your customers to pick a convenient time and date, so you can connect with them and show them how your product can meet their needs.
6. Podcasts and webinars
These are new ways to engage your prospects and get them to request your product or service. You can get other experts in your industry to be part of the podcast or webinar to discuss important topics. The more recognised experts discussing relevant issues in your industry the more likely you are to engage more people.
During the webinar or podcast, ensure you provide your audience with useful information about how they will benefit from your offer and promote your business. Podcasts and webinars are a perfect way to build your industry’s reputation as someone who appreciates and assists their clients and is see as an expert.
7. Online events
Organising discussions and industry conferences can generate quality leads for your business. You can ask people to register for an email and provide their email address to recieve an invitation for the event instead of making it an open admission.
Virtual events provide several benefits, especially when recognised industry players are attending the event. Many people in or interested in your industry would not want to miss out on it, so you should be able get their email address and other important information to provide them with personalised content while promoting your business.
8. Free trials
This allows your service or product to sell itself because when your potential customers try the product or service for some time, they will likely decide to purchase it.
If your product or service is a complicated one or needs time for people to see its benefits, consider offering free trials to convince your target audience to get it.
9. Special offers
You may decide to give your prospects discounts or other incentives to entice them to request your product or service. This, combined with a good CTA, makes your offer more attractive and creates quality leads.
You can use any form or document as your template, provided it has a starting point, draft, or outline. Your users can download your template and customise it by filling in the necessary information you need.
Lead Magnets have a huge potential… use it wisely
Your lead magnets have a huge potential to generate quality leads and turn potential customers into regular ones. You can use different lead magnets, depending on your product or service, but it must give your target audience value. The lead magnet should have actionable text and a suitable title.
Lead magnets that generate quality leads are clear, social proof, and contain the necessary information about what you have to offer your customer. Taking time to create an engaging lead magnet can considerably increase your client base and access to your web pages.