New Web Design Trends for 2023

Table of contents

1. New web design trends for 2023

2. Contemporary web design

3. 2023 top new web design trends

Reading Time: 10 minutes

More and more web designers are tending toward creating art with their web design, investing in interactive projects and playful designs. These latest web design trends do seam to be making their way back to the first intent of a lot of designers – creating new techniques and playful designs.

As more people spend most of their leisure time surfing the internet, web designers are tasked with creating visually appealing designs such as photograph-centred layouts instead of basic standard designs.

Trending designs generally use simple navigation, grids and lines, typography, playful fonts and sophisticated textures. Advanced animations and interactions are also a modern priority in web design.

2. Parallax scrolling

The parallax scrolling feature combined with dynamic scrolling broadens engagement in the website with users and helps capture the user’s interest. This feature also boosts the site’s aesthetics by creating more depth for the background images, which makes pixels look more realistic.

This technique makes your background images move slower than the obvious images to create a 2D illusion. Parallax scrolling creates more engaging web content and can appeal to your target audience.

3. Customised navigators or cursors

Using customised navigators on your site makes the site more fun to use and gives an engaging user experience. When you modify your cursors or add cursor-triggered animations, it changes how users interact with the website.

Users will have fun interacting with different animated cursors and scrolling behaviours. The navigator doesn’t need a complicated design to engage your audience. You can incorporate your brand or business into the design or any icon different from the standard design.

This subtle fun feature boosts user experience and makes your website design trendy.

5. Thumb-friendly navigation

With more people surfing the internet with mobile devices such as tablets and smartphones the need for thumb navigation has increased, optimising sites for thumb-friendly navigation has become essential for better user experience.
A responsive web design compatible with all mobile devices is key in 2023. However, web design incorporating thumb-friendly navigation make users more comfortable accessing the site. No one wants to struggle to get around a website.

Key website features like the contact button, menu and navigation button should be accessible with a simple touch. An additional feature for thumb-friendly navigation is optimising the site for scalable graphics using the thumb.

6. Faster site and content loading time

Websites with higher third-party integrations and more graphical elements usually have slower loading times. However, faster loading time continues to remain important to boost site engagement. Research shows that many people leave sites that take over three seconds to load.

You can cut down your website’s loading time by integrating smart loading, which loads only content your target audience should see. This is called lazy loading. It is a feature many top websites use to reduce their site’s loading time.

Lazy loading helps the top content load first while others continue to load as the user scrolls down. This feature boosts your site’s user experience. A shorter loading time also helps people spend more time on the website and helps retain visitors, which means more engagement and revenue.

9. Voice interface

Smart speakers are common because they allow people to complete tasks with voice commands. Smartphone users are conversant with voice assistants like Siri and Alexa. Presently, most people use voice searches instead of traditionally typed searches.

This makes it important for web owners to adapt their sites to cater to users’ needs via voice searches. Since the mode of accessing information is constantly evolving, including a voice search feature on your web design will attract more users.

You can also integrate the voice search interface into the chatbot’s feature for a conversational and engaging site that gives users a personalised experience.

10. Data visualisation

Data displayed on a website isn’t useful if users cannot interpret them correctly. Including data visualisation in your website design makes it easier for more people to understand the information. This feature is particularly useful for websites with statistics.

Using visually-appealing data interpretations is a creative way to include data on websites. Graphs and infographics are good options to ensure content on the website is easily understandable. Opt for visual images containing content that allows visitors to learn more about your services or product.

12. Art deco motifs

Art deco motifs are suitable for websites using geometric designs. Modern web designs based on art deco motifs use repetitive graphic-shaped and curved lines.

These elements help to create more aesthetically-pleasing borders, fonts, logos, illustrations and spacer motifs which result in a generally more playful design that users a leaning towards.

13. Large typographs

Overly large typographs are a new feature most website designs have. This creates a fresh, bold design. Oversized typographs are more of a graphic element than content. The technique can fit into maximalist or minimalist designs, including different styles.

Partially overlaying large texts on images can create more curiosity to view the images. Incorporating contrasting font colours also accentuates the design for a more engaging and fun website design.

14. Collage illustration

Collage-styled website designs often make the white space in the design more visible and allow you to include more images without drawing attention to the entire photograph. A good way to incorporate this trendy web design is by using different patterns, colours and shapes in the collage.

A tint, filter or monochromatic effect often helps the collage-styled design blend with the general website design.

15. Linework

Many designers create simple web designs using lines to create sections, paragraphs, product galleries and headers for a dynamic grid. You can include representational or abstract linework illustrations to accentuate the design style. However, the line weight significantly impacts the overall result of the design.

Generally, your web design should always appeal to your target audience. With the right professionals, your web design will remain up-to-date with the latest design trends. You can enlist the services of SunCoast Media to ensure your web design is engaging, user-friendly and updated with the latest trends.

Contact us today for professional web design services.

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