New Web Design Trends for 2023
Website design trends are constantly changing, and staying abreast of these changes is important.
However, certain aspects of web design have stood the test of time. A user-friendly website design incorporating the basic aspects of designs yet still evolving newer trends to remain relevant is ideal.
While it is important to stay relevant and focus on new trends, data security, a user-friendly interface and fast loading times should remain a priority.
Looking forward generally, including innovative features in your web design will ensure your web design remains relevant in 2023. More advanced technology has led to more dynamic designs. However, it’s still important to understand the basics of contemporary web design.
Contemporary Web Design
Find out how to use GMB for your website
More and more web designers are tending toward creating art with their web design, investing in interactive projects and playful designs. These latest web design trends do seam to be making their way back to the first intent of a lot of designers – creating new techniques and playful designs.
As more people spend most of their leisure time surfing the internet, web designers are tasked with creating visually appealing designs such as photograph-centred layouts instead of basic standard designs.
Trending designs generally use simple navigation, grids and lines, typography, playful fonts and sophisticated textures. Advanced animations and interactions are also a modern priority in web design.
2023 Top New Web Design Trends
The following are new trends that will significantly influence web design in 2023.
1. Dynamic scrolling
With more mobile device users than desktop users, websites need to be optimised for mobile users. Most mobile users aren’t interested in surfing sites that aren’t mobile-friendly. Dynamic scrolling allows users to scroll from the top of a site to the bottom, a feature that’s enticing to mobile users.
For websites that don’t capture a story, dynamic scrolling makes the site more interactive. Many sites currently use this feature, which is only likely to increase in 2023.
2. Parallax scrolling
The parallax scrolling feature combined with dynamic scrolling broadens engagement in the website with users and helps capture the user’s interest. This feature also boosts the site’s aesthetics by creating more depth for the background images, which makes pixels look more realistic.
This technique makes your background images move slower than the obvious images to create a 2D illusion. Parallax scrolling creates more engaging web content and can appeal to your target audience.
3. Customised navigators or cursors
Using customised navigators on your site makes the site more fun to use and gives an engaging user experience. When you modify your cursors or add cursor-triggered animations, it changes how users interact with the website.
Users will have fun interacting with different animated cursors and scrolling behaviours. The navigator doesn’t need a complicated design to engage your audience. You can incorporate your brand or business into the design or any icon different from the standard design.
This subtle fun feature boosts user experience and makes your website design trendy.
Chatbots have been a common feature incorporated in web design for several years, but have remained relevant because they make sites interactive, an important feature for websites now and moving forward.
Technological advancements have made AI more sophisticated and a norm for modern websites. Chatbots are particularly useful for commercial websites as they help users make requests and enquiries. Chatbots provide instant responses, unlike traditional interactions that take longer to get a response.
Chatbots are vital for excellent customer service because they help users navigate the website. A chatbot can direct customers to a live chat with a customer care representative to solve complicated queries. It generally makes the site more user-friendly while navigating.
5. Thumb-friendly navigation
With more people surfing the internet with mobile devices such as tablets and smartphones the need for thumb navigation has increased, optimising sites for thumb-friendly navigation has become essential for better user experience.
A responsive web design compatible with all mobile devices is key in 2023. However, web design incorporating thumb-friendly navigation make users more comfortable accessing the site. No one wants to struggle to get around a website.
Key website features like the contact button, menu and navigation button should be accessible with a simple touch. An additional feature for thumb-friendly navigation is optimising the site for scalable graphics using the thumb.
6. Faster site and content loading time
Websites with higher third-party integrations and more graphical elements usually have slower loading times. However, faster loading time continues to remain important to boost site engagement. Research shows that many people leave sites that take over three seconds to load.
You can cut down your website’s loading time by integrating smart loading, which loads only content your target audience should see. This is called lazy loading. It is a feature many top websites use to reduce their site’s loading time.
Lazy loading helps the top content load first while others continue to load as the user scrolls down. This feature boosts your site’s user experience. A shorter loading time also helps people spend more time on the website and helps retain visitors, which means more engagement and revenue.
7. Dark mode
Customised web designs now incorporate the dark mode feature to make the site more user-friendly. The dark mode gives a website a modern feel and look. It also highlights other elements on the site.
Besides aesthetics, it reduces eye strain, a major concern of using screens. Since more people spend more time looking at screens, opting for the dark mode feature on your website reduces eye health concerns for users.
Dark mode makes reading texts easier and enhances content visibility at night. It also saves about 30% of battery life for mobile devices with OLED screens.
8. Split-screen layout
A website with a split-screen layout displays different things at once. This layout is common and essential for commercial website designs because it can display two items at once. You can optimise your site to have the menu bar displayed on one side while showing other information on the other half of the screen.
Taking it further may include incorporating interactive buttons on the menu screen. Asymmetric split-screen designs create fun and engage users to explore the site.
9. Voice interface
Smart speakers are common because they allow people to complete tasks with voice commands. Smartphone users are conversant with voice assistants like Siri and Alexa. Presently, most people use voice searches instead of traditionally typed searches.
This makes it important for web owners to adapt their sites to cater to users’ needs via voice searches. Since the mode of accessing information is constantly evolving, including a voice search feature on your web design will attract more users.
You can also integrate the voice search interface into the chatbot’s feature for a conversational and engaging site that gives users a personalised experience.
10. Data visualisation
Data displayed on a website isn’t useful if users cannot interpret them correctly. Including data visualisation in your website design makes it easier for more people to understand the information. This feature is particularly useful for websites with statistics.
Using visually-appealing data interpretations is a creative way to include data on websites. Graphs and infographics are good options to ensure content on the website is easily understandable. Opt for visual images containing content that allows visitors to learn more about your services or product.
11. One-page website
In most cases, high-performing web designs are the least complex. One-page sites have become increasingly popular. These sites have navigations and menus accessed bet simply scrolling. This web design trend is common for sites presenting one idea or with a narrower subject matter.
A one-page site gives the feeling of reading a poster or flyer with all the information needed being easily accessible without searching several pages of scrolling.
12. Art deco motifs
Art deco motifs are suitable for websites using geometric designs. Modern web designs based on art deco motifs use repetitive graphic-shaped and curved lines.
These elements help to create more aesthetically-pleasing borders, fonts, logos, illustrations and spacer motifs which result in a generally more playful design that users a leaning towards.
13. Large typographs
Overly large typographs are a new feature most website designs have. This creates a fresh, bold design. Oversized typographs are more of a graphic element than content. The technique can fit into maximalist or minimalist designs, including different styles.
Partially overlaying large texts on images can create more curiosity to view the images. Incorporating contrasting font colours also accentuates the design for a more engaging and fun website design.
14. Collage illustration
Collage-styled website designs often make the white space in the design more visible and allow you to include more images without drawing attention to the entire photograph. A good way to incorporate this trendy web design is by using different patterns, colours and shapes in the collage.
A tint, filter or monochromatic effect often helps the collage-styled design blend with the general website design.
Many designers create simple web designs using lines to create sections, paragraphs, product galleries and headers for a dynamic grid. You can include representational or abstract linework illustrations to accentuate the design style. However, the line weight significantly impacts the overall result of the design.
Generally, your web design should always appeal to your target audience. With the right professionals, your web design will remain up-to-date with the latest design trends. You can enlist the services of SunCoast Media to ensure your web design is engaging, user-friendly and updated with the latest trends.
Other SEO Industry Related Articles
The Ultimate Guide to SEO on the Sunshine CoastTable of contents 1. The importance of SEO for your website 2. Why a comprehensive SEO guide is essential 3. Brief overview of the topics covered in the guide 4. Keyword Research How to identify the right keywords to...
The attributes to look for when choosing a SEO consultant are the knowledge of SEO algorithms, experience in local SEO, strong analytical skills, knowledge of technical SEO, strong communication skills and an ability to stay up-to-date with the latest SEO trends.
Marketing strategies are crucial for businesses of all sizes and industries in order to reach and engage their target audience and drive sales. These strategies involve the use of various tactics and channels to promote a product, service, or brand to potential customers.