Domain Name – How to choose it

How to choose a perfect domain name

When you decide to put your business online, choosing the right domain name is one of the most essential things to get right.

This is the first thing by which your business will be recognised online, choosing the correct domain name is a key element for your new website, so ensure your domain name not only fits your business but is also easily recognised and easy to promote over the internet.

What to consider when on the hunt for the Perfect Domain Name

Here are some things to consider when choosing a suitable domain name:

 

1. Picking the right domain name

Your domain name is not just your business name but will also become the url that your customers and visitors will use to access your website. It should be something that is easy to remember to help your followers share your online presents. Try to avoid commonly used terms or the generic terms. A unique domain name is undoubtedly easy to identify and makes your business stand out from the crowd.

2. Location

If you run your business only in a particular location, it would be beneficial to include that location in your domain name. Your domain name would serve as your address and it would be easier for your local customers to locate and remember your website.

3. Make it sweet, short & easy

A short and easy domain name is ideal. When potential customers type in a domain name that is simple and to the point without slang or alternative spelling there is a lot less chance of them being directed elsewhere.

4. Domain extension

Domain extensions are the suffix at the end of the domain name like, ‘.Net’ ‘.Info’, ‘.Au’ etc. Domain extension or ccTLD (country code top-level domain) extension can turn out to be a good choice. For example, if you are a business based in Australia you should use a .com.au extension, this will assist in getting recognised in Australia efficiently. Once you have an active ABN, you will be able to purchase a .com.au domain.

5. Research your competition

Getting research done about your competitors is critical in any business. Thus, while choosing a domain name you should research what domain your competitors or business with similar services are using and the response they get through it.

6. Avoid trademarked domain names.

Over the internet, there are numerous domain names that are trademarked by various companies. Therefore, while choosing a domain name you should be sure that the domain name you are choosing is free from any of such issues and make sure you’re not infringing anyone’s trademark.

7. Be one of a kind

For your domain name to be novel you should make sure that it does not match or is not too similar to any domain names already in existence. This might be easy to say but is not that easy in a reality.

8. No hyphen or numbers

The use of a hyphen on numbers in your domain name should be avoided as they can often confuse your customers. Visitors sometimes forget the hyphen or do not understand what the number means when they hear about your website, for instance on the radio.

9. Social Media Availability

Social platforms are now one of the biggest sources of websites promotion. Hence it is important to make sure that the domain name you are choosing is also available on the leading social platforms so that your establish brand consistency.

It is not hard to choose your Domain Name but there are several factors to remember when going through the process. Contact me if you need a hand with deciding on your domain name.

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