SEO Proposal | ####

Written by Adriana @ SunCoast Media

 

 

Prepared Date: 7th Oct 2022 | Exp Date: 7th Nov 2022

Overview and Goals

Dear ###

Search Engine Optimisation is about more than just Google Ranking. It’s about increasing leads and sales. The best SEO packages help your customers find you, not just on Google, but also on social media, local and niche websites.

We have 3 SEO packages available, we’ll conduct all appropriate tasks to perpetuate your website ringing. There is no setup fee or lock-in contracts.

You can always upgrade or downgrade your package on the month to month basis. That being said please only consider investing in this service if you can commit to at least 4 months of SEO, this will allow your website to be put on the path to success.

There is magic wand when it comes to SEO, there are lots of tasks that need to be completed to start being results. A lot of work goes in to the initial set up.

Adriana Adamska-Bland
SunCoast Media

Why SunCoast Media & what sets us apart?

SEO expert advice – Search Optimisation Sunshine Coast

SunCoast Media is a full-service search engine optimisation SEO agency that offers responsive, ethical and enterprise-quality, best SEO services tailored to your website’s unique needs. We are your ethical SEO company

Ethical SEO Agency

We use 100% white hat SEO to make sure your site succeeds without putting it at risk from Google penalties

Value for money

We offer premium SEO services at reasonable rates.

Complete Transparency

We offer full campaign visibility and comprehensive reporting to give clients the peace of mind that they deserve.

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15 Years SEO Experience

We love SEO and have been working as an SEO consultant for over 10 years with great success.

Proposed Solution

In response to the SEO challenges identified, SunCoast Media proposes a comprehensive SEO campaign that utilises technical improvement, content development, content promotion and link acquisition techniques.

These activities are intended to enhance organic search visibility, which in turn drives the inbound marketing efforts of the business.

The inbound Marketing Model

SunCoast Media will follow the inbound marketing model illustrated below. This paradigm show how ranking translate into visits, conversions and finally into returning customers.

inbound-marketing-model

01.

Rankings

With an optimised website, your rankings are intended to improve. The goal is to get all of the site’s target keywords in Google’s first page to capture targeted traffic that can be converted into customers.

02.

Visits

The main benefit of having strong search engine rankings is that it sends quality, targeted traffic to your site’s page. When your website is found on Google by a user looking for its line of products/services, there’s a great chance that this visitor is highly interested in what the site has to offer.

03.

Conversions

A conversion happens when a visitor to a website performs an action that helps you achieve a goal. Obviously, the more visitors a site has, the more opportunities it has to convert. Traffic from organic search is proven to be the easiest to convert compared to other traffic referral channels.

04.

Retention

Inbound marketing doesn’t end whit the completion of a transaction. SunCoast media’s SEI campaign encourages customer retention and repeated transaction with its content marketing elements.

SEO Process

In response to the SEO challenges identified, SunCoast Media proposes a comprehensive SEO campaign that utilises technical improvement, SEO content development, content promotion and link acquisition techniques.

These activities are intended to enhance organic search visibility, which in turn drives the inbound marketing efforts of the business.

Search Engine Optimisation process follows the five-phase, cycle in the diagram below. Each circle represents a different stage in the optimisation process that will put the site in a position of strength when competing in Google’s SERPs.

Analytics & improvement

At the end of each monthly campaign cycle, we will use Google Analytics & SEMrush to measure and improve the following key performance indicators:

  • Search engine rankings
  • Search engine traffic
  • Domain authority growth
  • Top traffic-driving keywords
  • Top traffic-receiving pages

Dependencies

In order to perform its role successfully, SunCoast Media will rely on you and your company to provide the following:

  • A monthly retainer fee
  • Support from your web development team as well as WordPress login access
  • Access to your hosting provider
  • Access to Google Analytics data
  • Access to Google Webmaster Tools account
  • Consolation time with subject matter experts in your organisation

SEO Packages explained

We have three SEO Packages available, we will conduct appropriate tasks to perpetuate your website’s ranking. There is no setup fee or lock-in contracts. You can always upgrade or downgrade your package on the month to month basis. Packages will depend on the number of keywords we are tracking as well as on the hours spend optimising your website. The more time you like me to spend on your website optimising it the quicker we start seeing results. Please keep in mind that Search Engine Optimisation is a long-term process.

Dear ####,

Thank you very much for considering SunCoast Media as your SEO provider, we would be delighted to provide an outline of our services and I look forward to working with you on this project. If you have any questions before proceeding please call me anytime. Otherwise if you’re ready to get started just state your name, your company name and date below. We will then send you a an invoice and as soon as payment is received we’ll get to work.

Depending on the package you have chosen will determine how many keywords will be tracked and how many hours per week will be spent on the SEO tasks.

We work to a check list so we’ll complete as many tasks as humanly possible for the time that is allocated.

There are no lock-in contracts and you can change your packages as you please from month to month.

Warmest Regards.
Adriana Adamska-Bland

Agreement to Proceed

I would like to proceed and have SunCoast Media Search Engine Optimise my website.

Select SEO Package

Dependencies

Terms & Conditions

What do both parties agree to?

You: You have the authority to enter into this contract on behalf of yourself, your company or your organisation. You will provide us with the access and information required to complete the project. This will be done in a timely manner and in the formats we request. You will review the work, provide feedback and approval where necessary in a timely manner. Deadlines work both ways, so you’ll also be bound by dates we set together. You also agree to stick to the payment schedule set out at the end of this contract.

SunCoast Media Declaration: All work will be conducted in a professional and timely manner. We’ll endeavour to meet every deadline set and maintain confidentiality of everything you provide to us.

Legal stuff

We’ll carry out our work in accordance with good industry practice and at the standard expected from a suitably qualified person with relevant experience.

That said, We can’t guarantee that our work will be error-free and so we can’t be liable to you or any third-party for damages, including lost profits, lost savings or other incidental, consequential or special damages, even if you’ve advised us of them.

Your liability to SunCoast Media will also be limited to the number of fees payable under this contract and you won’t be liable to SunCoast Media or any third-party for damages, including lost profits, lost savings or other incidental, consequential or special damages, even if SunCoast Media advised you of them.

Finally, if any provision of this contract shall be unlawful, void, or for any reason unenforceable, then that provision shall be deemed severable from this contract and shall not affect the validity and enforceability of any remaining provisions.

Intellectual property rights

Just to be clear, “Intellectual property rights” means all patents, rights to inventions, copyright (including rights in software) and related rights, trademarks, service marks, get up and trade names, internet domain names, rights to goodwill or to sue for passing off, rights in designs, database rights, rights in confidential information (including know-how) and any other intellectual property rights, in each case whether registered or unregistered and including all applications (or rights to apply) for, and renewals or extensions of, such rights and all similar or equivalent rights or forms of protection which subsist or shall subsist now or in the future in any part of the world.

First, you guarantee that all elements of text, images or other artwork you provide are either owned by your good selves or that you’ve permission to use them. When you provide text, images or other artwork to us, you agree to protect us from any claim by a third party that we’re using their intellectual property.

SunCoast Media guarantee that all elements of the work we deliver to you are either owned by us or we’ve obtained permission to provide them to you. When SunCoast Media provide text, images or other artwork to you, we agree to protect you from any claim by a third party that you’re using their intellectual property.

SunCoast Media own any intellectual property rights developed prior to, or developed separately from this project and not paid for by you. SunCoast Media will own the unique combination of these elements that constitutes a complete design and will license its use to you, exclusively and in perpetuity for this project only, unless we agree otherwise.

Payment schedule

We are sure you understand how important it is as a small business that you pay the invoices that SunCoast Media send you promptly.

Payment details

SunCoast Media issue invoices electronically. Payment terms are 7 days from the date of invoice by direct transfer. All proposals are quoted in Australian Dollars.

SunCoast Media reserves the right to charge interest on all overdue debts at the rate of 5% per month or part thereof.

But where’s all the horrible small print?

Just like a parking ticket, neither of us can transfer this contract to anyone else without the other’s permission.

We both agree that we’ll adhere to all relevant laws and regulations in relation to our activities under this contract and not cause the other to breach any relevant laws or regulations.

This contract stays in place and need not be renewed. If for some reason one part of this contract becomes invalid or unenforceable, the remaining parts of it remain in place.